Richard Rhodes

Dealer Principal -


Richard Rhodes

How long have you worked for Sytner Group?

16 and a half years.

How has your job changed in that time?

We are constantly delivering a more efficient and better service to our customers.

For someone who wanted to become a Dealer Principal, what key skills would they need?

You need to keep the team informed and motivated everyday, so you can keep on improving as a business.

What is your favourite part of your job?

Seeing customers driving away very happy after a service or purchasing a new car.

Three words that sum up the people in your team?

Dedicated, loyal and passionate.

If you could take one item to a desert island what would it be?

Sky Sports.

Favourite saying?

“It’s not a sprint, it’s a marathon.”

Things you like?

Laughing, sport and my spending time with my kids.

Favourite TV programme


Unknown fact?

I have 5 dads and 3 mums…