Sam Smith

Sales Executive - Guy Salmon Land Rover Knutsford

When did you start working at Sytner Group?

I started working for Sytner in July 2015 and started my role as an apprentice to the sales team

If someone wanted to become a Sales Executive, what key skills and attitude would they need?

I would say in my job role there are several skills that make a good Sales Executive- ability to deal with different situations, being approachable, enthusiastic about what you are selling, personable and driven.

What is your favourite part of your job?

There are many aspects of my job role that I love but the best is doing the deal with the customer, finalising the deal and asking the customer for their business, there isn’t quite a feeling like shaking a customer’s hand and getting their commitment to buy from you!

Three words that sum up the people in your team?

Motivated, efficient and charismatic

What does your place of work do to help its colleagues maintain work-life balance?

We work every other weekend and also have a day off in the week. Even though sales hours are long I find I have a great work life balance and feel if I was to ask a manager to leave early or start an hour late one day, they would be happy to help me, as they know that I would put in the effort another time, good colleague/manager relationship

How do you know you are making a difference?

Customer feedback – the way I know that I am making a difference and proof that I am, is my customer responses and customer loyalty. I have been here ¾ years and I would say that only a handful of times I have had bad feedback. I also have that assurance from customers who have previously purchased vehicles from me that they will buy their next car or at least come to me for options and an opportunity for me to sell them one again.

Can you tell me about the culture in your workplace?

The culture in our workplace is that we are one team, we will do the best we can to benefit each part of the business and if I need help or have an unanswered question I know that there is also someone I can count on that would assist me and anyone else across the business and departments.

How have you developed since working for Sytner?

I think I have matured greatly since working here, I am able to deal with several difficult situations at the same time and solve them in a calm manner. This is very important I think, as your customers don’t want to see you stressed as it could mirror on to them when they are meant to be having a great time purchasing a brand new vehicle and nothing should ruin that experience.

What’s been one of your proudest moments working at Sytner?

My proudest moment working for Sytner was when I hit the ‘Think Big’ 150 car target in my first year, I felt so proud and happy that I was able to do this in my first year and all my hard work paid off 

What advice would you give to recent new hires?

If I was to give advice to a new starter it would be to get to know everyone who works here from the Valeters, to Service Advisors, Reception team, Sales and Aftersales team, all the way to the Dealer Principle, as I have found that my knowing everyone in the business on a personal level has enabled me to reach the numbers I have, as we are one big team and everyone now wants to help me as much as I want to help them, as they know me better. Also, stay enthusiastic!

If you could go back and give yourself some career advice when you were 15 years old, what would it be?

One piece of advice I would give to myself is to never lose your enthusiasm and always strive to be the best, the more effort you put in the more you will get in reward, sometimes you have to go the extra mile all the time to get what you want.