14 January 2021
Sytner Group Driven by Design competition in partnership with the IMI
Access and Download your Student Competition Workbooks using the links below - read on to find out more about the competition!
Competition Workbook - Word Competition Workbook - PDF
Entering the Driven by Design competition is easy. All you need to do is:
- Click below to download your student workbook and registration form,
- Take your time to complete the workbook,
- Then, send your submission and registration form (completed by a parent or teacher) to email@example.com. All entries must arrive no later than 28th February 2021
If you’re planning on completing your entry using a PC or laptop, we recommend you use the Word version. The Word version will also enable you to insert any pictures you take of drawings directly into your workbook.
- If you’re using another device, it may be that the pdf version is more suitable - please be aware that you can submit any images, drawings or diagrams. You will need to attach these as separate files when you submit your entry as you will be unable to insert them into the pdf.
- If you’re planning to printing the workbook to complete by hand, and then scanning / taking pictures of each page before attaching these to your submission email, either version can be used.
We’re excited to announce our new Driven by Design competition to support students, parents and guardians with the immense pressure that they currently face when it comes to juggling home schooling and their other life commitments throughout lockdown. Teachers up and down the country are doing an incredible job despite the challenges facing the education system, and we hope the free-to-enter Driven by Design competition can help them to continue their great work.
Aimed at secondary school students, the Driven by Design competition challenges entrants to design a concept car and then create a marketing campaign to launch it. We’ll be recognising a number of winners across the UK, all of whom will receive an iPad and will have their projects featured on the Sytner Careers website.
Not a designer? Don’t worry, the Driven by Design competition isn’t all about being a creative! Throughout the workbook, the competition will help you to develop and test skills in areas like project management, sales & marketing, market research and design.
Our competition has been designed in line with the National Curriculum and can be completed by entrants without lots of involvement from parents or teachers. Whilst we encourage parents and teachers to discuss chosen topics and designs with entrants, we’ve tried to minimise the amount of guidance needed.
Supporting local communities and schools
Running many initiatives like this one, Sytner Group is proud to have a long-standing commitment to diversity and inclusivity. Alongside this, we also understand the strain that lockdown places on our education system and are hugely grateful to all the schools and teachers for their commitment to keep students learning in whatever capacity they can.
The Driven by Design competition was created to support parents and teachers, continuing our commitment to local communities and aiming to inspire the next generation of talented people that will join the automotive industry in the future.
At Sytner Group, one of our core values is developing talent and building careers, meaning that we understand the importance of helping children in our local communities to develop their skills and talents. Whether this be development through teaching interview techniques in schools or competitions like Driven by Design, we are committed to engaging with schools around the country.
Who can enter?
The Driven by Design competition has been designed for all secondary school students, regardless of which subjects they enjoy. Throughout the competition entrants will follow a workbook split over 4 structured lessons to design a concept car, developing and testing everything from their design and marketing skills to project management and market research.
We want entrants to make their entry their own, so the competition gives them space to show each of their particular strengths; be that the creativity of the design, the marketing plan or something else. In previous years, we’ve seen concept cars with mobile phone enhanced car seats and water-based fuel systems, so the sky really is the limit.
We will be recognising a number of winners across the UK, who will all receive an iPad to further support them with their home schooling. The winners will also be featured on our Sytner Careers page, a valuable addition to their CV in later life.
Sytner Group and the Institute of the Motor Industry (IMI)
Sytner Group is the UK’s largest automotive group, representing 21 of the world’s most prestigious automotive brands at over 120 dealerships across the UK.
We have a long standing commitment to helping all of our colleagues continually improve their skills and to nurturing talent at a grass roots level, in people wanting to join the industry. For many years, we have extended this commitment to secondary school students through our design a car competition, working in partnership with the IMI.
Founded in 1920, the Institute of the Motor Industry (IMI) works to ensure people within the automotive industry have the chance to progress their career through relevant qualifications and up-to-date skills. https://www.theimi.org.uk/
Help us spread the word!
To help us reach and support as many students, parents, guardians and teachers as possible, you are welcome to share the Driven by Design competition link with anyone that you think may be interested. All you need to send to them is a link to this page and they’ll be able to get started with their very own design.
We’d also encourage you to follow Sytner Group on Facebook, Instagram, LinkedIn or Twitter, so that you can get regular updates on the competition and find out the all-important winners in early March.
Ready to get started? Just follow the link below to download your workbook and registration form! Good luck with your competition entry and please stay safe.
Competition Workbook - Word Competition Workbook - PDF
*Please ensure that any entrant has the permission of their parent or guardian when entering the competition. The entry form will only ask for the contact information of the parent or guardian, Sytner Group will not ask for the contact information of the entrant.
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