05 October 2016
University of Birmingham Graduate Fair November '16
On Wednesday 2nd November 2016, the Group Recruitment team along with the assistance of colleagues from BMW Birmingham attended the University of Birmingham Graduate Fair. Two of those who attended have themselves been recruited through the graduate program we recently introduced in the company. This meant they were able to talk to students about their participation in the program, enlighten them about the company, the recruitment and application process and generally share their experiences .
We had a stall perfectly situated near the front of the hall and were surrounded by big brand companies such as PWC, Deloitte, EY and KPMG. It was safe to say we managed to hold our ground and still had a good footfall of people queuing to find out more about us and the company! Bringing along a BMW i8 and i3 to showcase may have also helped to attract attention a little…
The cars were fully branded with the Sytner logo and highlighted the sponsorship we provided for the event. It was definitely good PR as plenty of students and Professors alike stopped by to take a picture with the supercars.
On the day we had tons of freebies to hand out such as pens, draw-string bags and recruitment packs which included more information about all the schemes and opportunities we offer, as well as contact details so people knew how to get hold of us- none of which came back with us as that many people had passed by!
It was a productive day, made better with the satisfaction of knowing we were able to engage with prospective future talent and potentially be given the chance to support students and graduates on their path to their dream jobs.