‘Marketing is the perfect combination of creativity and business’ – Working in Marketing for Rolls-Royce Motor Cars

There are many unseen roles within the automotive industry and here at Sytner Group there is an abundance of departments all working together as ‘one team’ including accounts, customer service, management, human resources, marketing and many more.

The marketing teams at Sytner Group touch every aspect of the business and are responsible for the entire marketing mix from keeping customers well informed to maintaining the customer database, no day is the same.

Charlotte Edwards, Marketing and Database Executive at Rolls-Royce Motor Cars Sunningdale, enjoys her varied role within the business and is responsible for an array of projects in different areas in marketing such as social media, event organising and data management.

Charlotte said: “I’ve always loved cars, growing up I attended events such as Goodwood Festival of Speed, and I am a huge F1 fan so when I saw an opportunity had come up to work at Rolls-Royce Sunningdale I thought it would be a brilliant fit. Sytner is a hugely respected business in the car world, and I jumped at the opportunity to work for such a great company and brand.”

There are many different routes into your dream career so it doesn’t matter whether you have a degree, training or an apprenticeship under your belt. As a part of our commitment to diversity and inclusion at Sytner Group, we are looking for the best individuals to suit the role who are passionate about succeeding so that we can provide them with the tools they need to progress and develop their career.

Charlotte continued: “I’ve taken a non-traditional route to working in marketing, rather than a degree I did an 18-month Digital Marketing Apprenticeship, which was a brilliant way to be able to learn all about marketing in a real-world environment and develop my skills while working and earning money.

“I did my apprenticeship at a media agency in central London, working on large accounts such as Asda. After I passed my apprenticeship, I continued as a Media Planner, planning, activating and reporting on marketing campaigns from anywhere with a £5k to £300k budget.”

Marketing is very powerful and there are many different creative avenues available at Sytner Group that will allow you to establish connections within both the motor industry and the media sector.

Charlotte said: “It is amazing to work with Rolls-Royce, to be able to be surrounded by such incredible cars every day and work with an iconic British brand. My job is so varied which I love, as I can never get bored! I really enjoy all the different aspects, such as data management, social media, event organising and activation. Each day is different, and there is never a typical week.

“Growing up, I always enjoyed maths, and originally thought I would want to work in finance; however I realised that whilst I love numbers I wanted to do something with more of a creative element. Marketing is the perfect combination of creativity and business, and I love seeing marketing campaigns and ideas have a real positive impact on the business.”

Working for Sytner Group gives you the opportunity to work with some of the most desirable car brands in the world.

We are also immensely proud to have achieved a number of accolades including ‘Best Retail Group (more than 10 sites)’ in the AM Awards, together with an accolade of Highly Commended within the ‘Best Training and Development Programme’ category.

Learning and development is at the forefront of our business strategy and development is offered in many forms, it may be training courses or programmes, secondments, work-shadowing, mentoring, ‘Buddy’ programmes, or on-the-job coaching.

We believe a vital component to our overall success as a group is to be simply the best place to work and for team members to want to stay with us.

Charlotte said: “In the future, I definitely want to continue working with cars, I think the motor industry is entering a really exciting time, with the digitisation of a more traditional way of doing business.

“It is great to be able to see how marketing is able to be even more closely integrated with how we do business, and I look forward to experiencing the future of the industry.”